RESUMO
Foodscapes are the sum of all places where food and eating are actualized, as well as the institutional arrangements, discourses, cultural practices, trends and meanings that shape the relationship between individuals and food. However, limited research is available on how the different elements of foodscapes (physical, social, institutional) interact to influence children's and adolescents' eating behaviors. The aim of this study was to identify and characterize the factors influencing Peruvian children's and adolescents' practices around food, focusing on the systemic and complex nature of eating. We conducted non-participant observations inside and around two schools-one public and one private-located in Lima, Peru, for an entire school-week, and interviewed 44 parents/caregivers of children and adolescents, ages 6-16. Qualitative content analysis was developed, as its iterative and reflective nature allowed for evolving understandings of the data. Results showed that individual attributes (SES, age and gender) interact with individual agency, the physical environment, parental and peer influence, to determine differentiated food-related outcomes of children and adolescents. Moreover, the state-wide law aiming to protect children's and adolescents' health and nutrition seemed to partially influence the eating practices of parents and children at school and at home. This study is unique in its kind, as existent research has mainly focused on the effects of foodscapes on children and adolescents in Western countries, while research in the Global South, such as Peru, remains mostly underdeveloped. Moreover, this study, unlike previous ones, intends to systematically understand how foodscapes shape children's and adolescents' eating practices.
Assuntos
Comportamento Alimentar , Instituições Acadêmicas , Adolescente , Criança , Humanos , Estado Nutricional , Pais , PeruRESUMO
OBJECTIVES: During the COVID-19 pandemic, most countries implemented lockdowns that motivated changes in the dietary patterns, physical activity, and body mass index (BMI) of consumers worldwide, as well as the emergence of new food marketing strategies in social media. We sought to design and validate a methodology for monitoring and evaluating the Facebook marketing strategies of multinational fast-food chains in response to the COVID-19 pandemic. DATA DESCRIPTION: We developed three datasets. First, a dataset with the Uniform Resource Locators (URLs) of 1015 Facebook posts of five fast-food chains present in Argentina, Bolivia, Guatemala, and Peru. Second, a dataset of 106 content-analyzed posts we used in a pilot to determine intercoder reliability using statistical tests. Third, a dataset of a final sample of the 1015 content-analyzed posts that we used to determine the variables most frequently used. Following a mixed-methods approach, we developed 29 variables that recorded general information, as well as the marketing strategies we identified in the posts, including 14 COVID-19 specific variables. These data should help to monitor the social media marketing strategies that fast-food chains have introduced during the COVID-19 lockdowns, thus providing initial evidence about how they could be contributing to an unhealthy food environment.
Assuntos
COVID-19 , Mídias Sociais , Controle de Doenças Transmissíveis , Humanos , América Latina , Marketing , Pandemias , Reprodutibilidade dos Testes , SARS-CoV-2RESUMO
OBJECTIVE: The objective of this study is to assess gender representation in food and beverage print advertisements. RESULTS: The study follows a quantitative descriptive approach. Using a content analysis technique, we assessed the gender representation in 200 food and beverage print advertisements found in corner stores located in four areas around schools in Lima, Peru, and Guatemala City, Guatemala (100 advertisements per country). A total of 36% of the print advertisements exhibited a male main character for the case of Guatemala, while in Peru 14% of the print advertisements presented a male main character. Furthermore, in Guatemala, 22% of the main characters were male animated characters. Moreover, 27% of the print advertisements in Guatemala and 17%, in Peru were visually male-oriented. Overall, male characters appeared alongside sports references and in varied settings, whereas female characters were usually holding or consuming the product. In conclusion, although the majority of variables used to assess the representation of gender in food and beverage print advertisements were gender-neutral, those showing gender representation were mostly male-oriented. Despite its limited findings, the study provides evidence for the formulation of public policies and educational content aimed to protect children's and adolescents' health from the effects of food marketing.
Assuntos
Publicidade , Bebidas , Adolescente , Criança , Feminino , Guatemala , Humanos , Masculino , Peru , Instituições AcadêmicasRESUMO
OBJECTIVES: Data on gender representation in food and beverage advertisements may allow for a better understanding of how the food industry is targeting different audiences based on gender. Nonetheless, scant research on food and beverage print advertising with a gender approach has been conducted. Therefore, we sought to assess the prevalence of gender focus in print advertisements found inside corner stores in two cities: Guatemala City, Guatemala, and Lima, Peru. DATA DESCRIPTION: We developed two complementary datasets as part of the study: (1) a dataset of digital photographs of 200 food and beverage print advertisements found in corner stores located near schools (100 ads per country selected according to criteria such as product type, image quality, and uniqueness); (2) a quantitative dataset with data of the content analysis of these photographs. We employed 19 variables to record the general information and gender assessment of the ads. These datasets should allow scholars and public officials to identify gender-specific marketing strategies of the food industry that might impact children's and adolescents' nutrition differently.