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O artigo apresenta os resultados de uma pesquisa bibliográfica sobre o uso de materiais impressos na educação em saúde, enfocando os modelos de comunicação, as representações dos usuários e as dinâmicas da seleção de conteúdos e de avaliação. Realizou-se uma análise de 11 artigos pesquisados a partir da base Scielo. Nessa análise, os artigos apontam que a comunicação se caracteriza predominantemente pelo modelo unilinear e pela impessoalidade. Os receptores são considerados meros consumidores de conceitos científicos. Na maioria das vezes, os profissionais de saúde são os únicos responsáveis pela seleção dos conteúdos. Nos artigos pesquisados pode-se encontrar um conflito entre a perspectiva dos seus autores (dialógica) e a dos produtores dos impressos (unilinear).

This paper presents the results from a bibliographic survey on the use of printed materials in healthcare education. The focus was on communication models, users' representations and the dynamics of content selection and assessment. An analysis was conducted on 11 articles surveyed in the Scielo database. In this analysis, the articles indicated that the communication was characterized by a linear model and impersonality. The receivers were considered to be mere consumers of scientific concepts. In most cases, health professionals were the only people responsible for the selection of content. In the articles surveyed, a conflict between their authors' perspective (dialogical) and the printed materials producers' perspective (unilinear) can be found.

El artículo presenta los resultados de una encuesta sobre el uso de materiales impresos en la educación en la salud, con enfoque sobre los modelos de comunicación, las representaciones de los usuarios y las dinámicas de selección de contenidos y de avaliación. Se realizó un análisis de 11 artículos de búsquedas en la base SciELO. En este análisis, los artículos indican que la comunicación se caracteriza por el modelo unilinear y la impersonalidad. Los receptores son considerados meros consumidores de conceptos científicos. En la mayoría de los casos, el profesional de la salud es el único responsable de la selección de contenido. En los artículos pesquisados se encuentra un conflicto entre la perspectiva de sus autores (dialógica) y la de los productores de los impresos (unilinear).

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The purpose of this study was to plan health education efforts that integrate the health and education sectors. From March to November 2004, an art contest was held for 7th-9th grade students in 109 schools in 11 of Argentina's provinces. The contest allowed improvements in knowledge to be measured and adjustments to be made to the curriculum. The students created works of art featuring tuberculosis. To evaluate knowledge acquired, two provinces were chosen at random. Student knowledge had increased from 67.2% to 96.4%. The administrators and teachers testified to the usefulness of the materials developed. These results show that when the efforts of health and education sectors are coordinated and the appropriate materials are leveraged, the efforts of educators can be substantially bolstered.

Assuntos

RESUMO

The purpose of this study was to plan health education efforts that integrate the health and education sectors. From March to November 2004, an art contest was held for 7th–9th grade students in 109 schools in 11 of Argentina’s provinces. The contest allowed improvements in knowledge to be measured and adjustments to be made to the curriculum. The students created works of art featuring tuberculosis. To evaluate knowledge acquired, two provinces were chosen at random. Student knowledge had increased from 67.2% to 96.4%. The administrators and teachers testified to the usefulness of the materials developed. These results show that when the efforts of health and education sectors are coordinated and the appropriate materials are leveraged, the efforts of educators can be substantially bolstered.

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This study focuses on the reactions of construction workers to educational materials (posters, folders, and leaflets) produced by the Brazilian Ministries of Health and Labor. The authors conducted two focal groups at construction sites in the city of Rio de Janeiro to analyze four educational materials, employing thematic analysis. The article presents the workers' perspective on the themes discussed in the leaflets, classified in two groups of meaning: health and social control. They go on to discuss how workers' display an expanded vision of health to the extent that it includes social determinants of the health-disease process. The study identified the workers' limited participation in work-process surveillance activities and their lack of knowledge concerning workers' health measures adopted by the Ministry of Health. The authors conclude that the analysis of educational materials by their target public represents a privileged place for negotiating meanings and grasping ways of life in specific groups. They suggest educational activities using leaflets as a means to motivate critical analysis of the health-disease process.

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Knowledge on the circulation of American tegumentary leishmaniasis (ATL) and perception by the local population are highly relevant for developing a control program, since they mobilize the community for effective health measures. This work aimed to orient primary school teachers and pupils (grades 1 through 4) in the public school system in Maricá, Rio de Janeiro State, Brazil, on ATL, using talks, posters, and leaflets with an interactive approach. Talks were given in seven municipal schools, and activities were held with 1,314 pupils and 56 teachers. Leaflets were distributed to the pupils with activities to help consolidate the content. Two months later one school was chosen for post-evaluation. Of the 213 pupils who had attended the talk, 198 answered a questionnaire, of whom 178 (89.9%) could remember the disease and 125 (63.1%) provided correct answers on transmission. Thus, informed children and teachers can function as information disseminators in health within their community and are therefore capable of contributing to control of endemic diseases.

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This study focuses on the typical semantic systems extracted from hospital staff communicative resources which attempt to validate information as an "object" to be transferred to patients. We describe the models of textual communication in 58 patient information leaflets from five hospital units in Brazil, gathered from 1996 to 2002. Three categories were identified, based on the theory of speech acts (Austin, Searle, and Habermas): 1) cognitive-instrumental utterances: descriptions by means of technical terms validated by self-referred, incomplete, or inaccessible argumentation, with an implicit educational function; 2) technical-directive utterances: self-referred (to the context of the source domains), with a shifting of everyday acts to a technical terrain with a disciplinary function and impersonal features; and 3) expressive modulations: need for inter-subjective connections to strengthen bonds of trust and a tendency to use childish arguments. We conclude that the three categories displayed: fragmentary sources; assumption of univocal messages and invariable use of information (idealized motivations and interests, apart from individualized perspectives); and assumption of universal interests as generators of knowledge.

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Based on interviews in a hospital in Rio de Janeiro, the authors analyze strategies, interests, assumptions, and concerns among producers of patient information leaflets on infectious diseases. Most such publications followed a linear communications model, according to which health messages produce a sole and single effect on their audience. Visual communications are seen as a field of knowledge over which physicians have no "command", but which raises great expectations on their part, principally in light of the limits of written language for an illiterate patient population. The most frequent concerns relate to the "adequacy of the language" (a denotative, non-semantic function of language) and on the increase in "dissemination". Leaflets are generally linked to the professional experience of providing health care, but the lack of pertinent research prior to the production of such publications leads to simplifications and generalizations concerning the patients' most common doubts and questions, reinforcing the stereotyping of the clientele based on their lacks and needs. In two exceptional leaflets, interaction with the clientele appears and expands the relationship between the health care professionals and the values and decisions made in distinct sociocultural contexts.

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A orientação farmacêutica a pacientes infectados pelo vírus da imunodeficiência humana e pacientes com síndrome de imunodeficiência humana tem como principais objetivos prover informações corretas para a utilização de medicamentos ati-retrovirais e/ou medicamentos para infecções oportunistas e proporcionar aos pacientes infectados informações adequadas e atualizadas para melhorar a qualidade de vida dos mesmos. Para que um programa educativo integrado à orientação farmacêutica seja estabelecido com sucesso, e necessário que se conheçam as necessidades do grupo específico de pacientes. Para tal, considerou-se, como público alvo específico, os pacientes infectados pelos vírus e doentes cadastrados na farmácia do Sistema de Controle Logístico de Medicamentos (SICLOM) do Hospital Nossa Senhora da Conceição (HNSC). A escolha pela elaboração de Material Educativo Impresso (MEI), deriva da percepção, da dificuldade de adesão a terapia com anti-retrovirais pelos pacientes cadastrados, e pela baixa qualidade de vida destes pacientes. Além da perspectiva de elaborar um material que auxilia-se e facilita-se na assistência farmacêutica aos pacientes infectados

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