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Exploring the factors driving higher interactions in false amber necklace posts on Facebook
JORGE, Olívia Santana; REMIRO, Mariana Olímpio dos Santos; LOTTO, Matheus; CRUVINEL, Thiago.
Afiliação
  • JORGE, Olívia Santana; Universidade de São Paulo. Bauru School of Dentistry. Department of Pediatric Dentistry, Orthodontics and Public Health. Bauru. BR
  • REMIRO, Mariana Olímpio dos Santos; Universidade de São Paulo. Bauru School of Dentistry. Department of Pediatric Dentistry, Orthodontics and Public Health. Bauru. BR
  • LOTTO, Matheus; Universidade de São Paulo. Bauru School of Dentistry. Department of Pediatric Dentistry, Orthodontics and Public Health. Bauru. BR
  • CRUVINEL, Thiago; Universidade de São Paulo. Bauru School of Dentistry. Department of Pediatric Dentistry, Orthodontics and Public Health. Bauru. BR
Braz. oral res. (Online) ; 38: e067, 2024. tab, graf
Article em En | LILACS-Express | LILACS, BBO | ID: biblio-1568985
Biblioteca responsável: BR1.1
ABSTRACT
Abstract The consumption and sharing of information on social media contribute to the circulation of false health content. In this sense, popular belief-driven posts recommending the use of amber necklaces to prevent symptoms of teething can be easily found on social media, even when they offer health risks for children. Accordingly, this study aimed to characterize posts in Portuguese by identifying message-based factors associated with higher user interactions of Facebook. A total of 500 Facebook posts published in Portuguese between August 2016 and August 2021 were retrieved by CrowdTangle, and analyzed quantitatively according to time of publication, total user interaction, and post overperforming score, and then qualitatively by two independent investigators, according to motivation, authors' profiles, and sentiment. The data were evaluated by descriptive analysis, Mann-Whitney U test, chi-square test, and multiple logistic regression models regarding interaction metrics. The posts were published predominantly by commercial profiles, with social, psychological, and financial motivations, and expressed positive sentiment. Furthermore, time of publication (OR=2.65), regular user profiles (OR=3.30), and neutral/negative sentiment (OR=2.76) were associated positively with total interactions, whereas only time of publication was associated with post overperforming scores (OR=1.65). In conclusion, Facebook posts promoting efficacy of amber necklaces in managing teething symptoms are primarily created by commercial profiles with vested interests in marketing the product. The key factors that contribute to the success of posts containing false information about amber necklaces on Facebook can be identified by considering the author's profile, sentiment, and time of publication.
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Texto completo: 1 Coleções: 01-internacional Base de dados: BBO / LILACS Idioma: En Revista: Braz. oral res. (Online) Assunto da revista: ODONTOLOGIA Ano de publicação: 2024 Tipo de documento: Article / Project document País de afiliação: Brasil País de publicação: Brasil
Texto completo
Adicionar na Minha BVS
Imprimir
XML
Buscar no Google

Texto completo: 1 Coleções: 01-internacional Base de dados: BBO / LILACS Idioma: En Revista: Braz. oral res. (Online) Assunto da revista: ODONTOLOGIA Ano de publicação: 2024 Tipo de documento: Article / Project document País de afiliação: Brasil País de publicação: Brasil